Vaidehika Collections began as a dream rooted in passion, culture, and the love for timeless Indian beauty. Founded by Dr. Amruta Maidili, an MBBS doctor with a deep admiration for Indian handloom sarees and elegant imitation jewellery, the brand grew from her personal passion into a beloved homegrown label.

The name Vaidehika represents Princess Vaidehi’s beautiful royal collection, symbolising grace, charm, and the refined beauty of India’s heritage. This inspiration flows into every saree and every design—blending classic elegance with a modern touch for today’s women.

From Kerala, Vaidehika Collections has grown into a trusted brand with a vibrant community of followers and countless happy customers. Today, we stand as a celebration of artistry, authenticity, and the inspiring journey of a woman who followed her passion to create a brand that honours the timeless beauty of India.